神工六百载 飘香千万家

------崔字牌 的传奇

楔子

After more than 600 years of vicissitudes of history, more than 200 years ago, the celebrity Zheng Banqiao was hailed as the "authentic flavor" of the "Cui Zi" small grinding sesame oil, which has long been known at home and abroad. Since the invention of the second generation of Cui's second child (nicknamed "Cui Xiangyou"), the small sesame oil has been listed as a court tribute to the end of the Qing Dynasty. To this day, "Cui Bing" Xiaomo sesame oil is more the current chairman of Weifang Ruifu Oil & Fat Condiment Co., Ltd., and the second generation of Cui Ruixiang, the tweeting scent of Cui Zi brand, has followed the heart and carried forward. Here, describe a legend and story closely related to the "Cui Zi" Xiaomo sesame oil, wedged into history, and passed on to future generations.

石嬷嬷的传说

Ruifu Oil is a national company specializing in the production of small grinding sesame oil and small grinding sesame sauce. It uses the traditional small stone grinding production process. Entering the production workshop of Ruifu Grease, the stone mills are all neatly arranged in the workshop. No matter how the production technology and R&D are connected with the modernization, the stone mill is a valuable asset that can never be discarded. The first ten days of the first lunar month of the lunar calendar is the Shijie Festival. It is the most solemn festival of the company. The leaders of the company and all the staff must give sacrifices and salutes to the stone mills on this day. Why is this? Here is a beautiful legend:

A long time ago, there was a man named Shennong. He wanted to find something that he could give people to eat. He set the target on the tree and the grass. In the "Shen Nong's Herbal Classic", there was "Shen Nong tasted the herb, and the sun was sick." "The record."

He used the two big banana-like hands to smash the ears of the grass, put them in the palm of their hands, put together their palms, smash them, and finally blow them with their mouths, put the granules in the mouth and taste them. He kept groaning, licking, and the skin was worn out, his hands were bloody and his pain was unbearable. Sometimes it is poisonous and the eyes are swollen and the body is purple. One day, he was squatting on the long spike of a tall pole plant. He had just licked it, and he frowned and cracked his mouth...

Wait a minute, can I help you? "A girl with a big body, a big eyebrow, and a black hair fluttering in front of him." The beautiful girl who had not waited for Shennong to pass the gods gently wrapped his hands and palms, smiling and pointing at the fingers. One thing next to me said: "In the future, you will use your hand to smash it. I have done something for you to crush the skin."

Shennong looked at the ground with some suspicion: a half-foot-sized stone was sunken in, and there was a rounded hoe next to it.

“What is this?” Shennong asked in surprise.

"This is called 臼, put the plant seeds in it and lick it, the skin will fall, don't believe you try."

The girl reached for a string of spikes and put it into the hole. She slowly groaned with a hoe. After a while, the granules separated from the shell, grabbed a hand, and gently blew it. The seeds were laid. When Shennong saw it, he jumped up happily...

Later, Shennong and the mountain girl made a happy marriage.

The intelligent mountain girl studied the use of two round plane stones, and the grooves on the plane were dug and rotated to break the plant seeds into powder. Later, people called it " Stone mill." Later, people discovered that different grooves were dug up on the stone mill, which can be used to grind flour, grind batter, and grind soy milk. Later, when I started to have a surname, the sages gave the surname to the mountain girl. Because she was a beautiful girl and lived at the foot of the mountain, she took the meaning of "below the mountain" and gave the name to the mountain girl. For "Cui". According to legend, her descendants have followed her.

Later, in order to commemorate the inventor of the stone-grown mountain girl, they all called her "Shijie", which is the grinding ancestor of Shimo. Legend has it that she is the first birthday of the first month of the first month. On the first day of the first month of the first month of the first month, everyone who has opened the mountain, grinds, used grinding, stone carving, stone carving and other industries gave her a birthday, in order to commemorate and worship her.

的由来

According to the "Ji County Manuscript": Cui's family, the early Ming Dynasty was moved from Cuijiazhuang, Datun River, Qiang County, Hongdong County, Shanxi Province. At that time, the three brothers of Cui moved to this place, and the village name was “Cuijiazhuang” with their own surname. Cui's boss has the technology of growing vegetables and growing melons, and his descendants moved to Shouguang rice fields. Cui's third will fish, and later his descendants settled in the Yangzi area of Jixian County. Only Cui's second child stayed, intelligent, hand-in-hand, not only planting the land, but also burning the kiln, and using stones to make tools such as stone shovel, stone grinding, etc., people praise him as a skilled craftsman. At that time, after the sesame seeds were harvested, the sesame seeds were fried in a wok, crushed into powder with stone, or ground with a small stone to form a paste. One day, when he was having lunch, he diluted the sesame paste in the bowl with boiling water and prepared to add it to the dish. When the water was added a little more, when mixing with chopsticks, he occasionally found that there were many oil beads floating in the bowl. He picked up The bowl swayed, the oil beads gathered together, and with the special scent of the nose blowing out with the heat, he sipped some oil beads with chopsticks and tasted it. The taste was particularly fragrant. So, just like discovering the New World, he began to think and think carefully: If more sesame paste is added to boiling water to make more oil, add it to the food, is the food more fragrant? He started the experiment. He used his own sesame seeds to make the sesame seeds in his pot. He used his own small stone mill to grind the fried sesame seeds into a paste, and put the sesame paste on his own. In the large clay pot, pour a proper amount of boiling water and stir it continuously in a pot with a wooden bar. Success! His ideas have been tested successfully! The pot really floated out of a thick layer of oil, giving off a scent. He put the wooden bar on the dinner table, put the bottom of the clay pot on the wooden bar, and held the pot with his hand to shake the mud pot. The more the oil came out, the oil layer became thicker and thicker. He used a wooden spoon to pour the oil out. People enter the market and pick up the market and give people a taste. People are very surprised. Cui's second child proudly said: "This is the sesame oil I have just invented and successfully smashed with sesame seeds. Add it to the food and eat it. It tastes delicious!" People rushed to snap up his sesame oil. Because Cui's second child is a good-natured, diligent craftsman, no matter what, always pondering and studying. He found a key problem in the sesame oil grinding: the scent of sesame oil has a great relationship with the sesame cooking. The sesame roast is small, the oil is slightly light, and the color is light. The sesame is fried and the oil is hot, the oil is burnt and the color is deep. The sesame is moderately roasted and the oil is produced. The scent is strong and the color is good. Since then, in the grinding process of sesame oil, Cui's second child has continuously researched, honed and improved the grinding technology, and the sesame oil that has been ground has become more and more fragrant and more and more popular.

In this way, the news that he invented the sesame oil that had been scented and had a strong special scent quickly spread, and it was passed down to the tenth. After the emperor knew it, he ordered the imperial minister to send the sesame oil of Cui's second child into the palace. The imperial minister gave the emperor a taste. The emperor praised it with enthusiasm. He even said: "Xiang! Xiang! Xiang! Cuijiazhuang, Datun River, Jixian County It’s rare to make such a scented oil! It’s rare! It’s rare! Just call this oil “香香”.” People also changed this sesame oil to the name given by the emperor – “香香”, Because this sesame oil is made of small stone grinding, people call it "small grinding sesame oil", which is the origin of "small grinding sesame oil".

Later, people also gave Cui's second child a nickname "Cui Xiangyou", who was the founder of "Little Grinding Oil", the ancestor of "Little Grinding Oil"! Year after year, people gradually forgot his real name, only know that he is called "Cui Xiangyou." He invented the milled "small milled sesame oil" craft from generation to generation, passed it on to his descendants and passed on to all parts of the country.

郑板桥与崔字号

During the reign of Emperor Qianlong of the Qing Dynasty, Zheng Banqiao, one of the "eight strangers of Yangzhou", which is known as poetry, books and paintings, was the famous county of Renxian County. One day, Zheng Daren got up and got up early, and he was accompanied by his servant to board his poem. Zheng Daren smelled a thick and fragrant smell, but he couldn’t tell where the fragrance came from. Asked: "What is the smell?" The servant replied: "This fragrance is the scent of Cuijiazhuang's fragrant oil that is more than ten miles away from the west of the city. The scent comes from the wind. Listening to the older generation, their ancestral crafts are four or five. It’s been a hundred years.” Zheng Daren was deeply intoxicated by this fragrance, and then poetry was born, and then a poem:

Ten miles of suburbs are full of city fragrance,

Look up and down;

God worked for five hundred years,

Authentic Fang Cuijiazhuang.

Speaking of the story between Cui Zixiang and Zheng Banqiao, there is also a story about "Zheng Banqiao's gift" and "Xiangyou tribute to the court"! When Zheng Banqiao was in Renzhi County of Qixian County, he often helped the poor and helped the poor, and he went deep into the private sector to observe the sufferings of the people. One day, I came to Cuijiazhuang in the west with a servant. When I arrived at the door of a small family, I was listening to the dialogue and the footsteps of a man and a woman. Quietly approaching the gatehouse and squatting into the courtyard, it turned out that the young couple was sighing and scenting sesame seeds to make sesame oil. I only listened to the boy and said, "I said that Zheng Daren cares about the poor. I don't believe it! I can't make a few money to sell sesame oil every day. I still have to grind like a cockroach every night. He is not given this sin. Head gangs help."

When the servant was very angry, he had to knock on the door theory. Zheng Daren grabbed him and smiled. He said, "You tell me these two, tomorrow morning, let him send the sesame oil to the county, and use the most Good hairs change them!" After listening to the servant, he did not dare to sneer, immediately knocked on the door and explained the matter to the young couple. The young couple listened to the suspicion, and it was really not so effective to burn incense and worship Buddha every day. When you read the mourning, you really want to drop the pie in the sky. Where can you find such a good thing? It seems that Zheng Daren is indeed a good official who works for the poor!

Early the next morning, Zheng Banqiao was waiting in the county gate. The boy was still not practical, and he did not wait for him to speak. Zheng Daren took a picture from behind and gave him a picture. The boy started to look at it. The original painting was painted with a shackle beside the bamboo stone. He suddenly stunned: It turned out that Zheng Daren was amused by the people of Shuzhuang, and this door is really not the place where the villagers come!

Zheng Daren said with a smile: "I heard that your family is grinding sesame seeds and making sesame oil without hair. Today, I will give you this paper basket. You can change the best hairs on the set. You can take it, and the sesame oil will use this paper." Top."

The young man came to the set and showed the painting to sell. The old shopkeeper of a shop did not ask the nobles of the painting. He grabbed the painting and said how much the master would cost. This guy sees that he really wants to buy, and he said that he would change the best living thing for the head. I don’t know what the old treasurer said. If he pulls him, he will go to the animal market, let him pick a good hair, and the boy will hold it. The donkey went home with a little song. The story of Zheng Banqiao's poverty alleviation and donation was also passed down.

Besides, Zheng Banqiao, Zheng Banqiao, used a portrait of a donkey to change the two altars of sesame oil, but he was not willing to eat. Just the year is approaching, he remembered the guide of his career - the uncle of the Emperor Qianlong, the county of the county, Wang Yun. From Fanxian to Qixian, I am busy with political affairs all day long in front of this "small sesame official". I should also go to see the teacher. Thinking of this, Zheng Daren quickly repaired a book, and ordered the butler to quickly send the sesame oil and the letter to the Jingcheng County.

It is said that Shen Yunwang, after receiving the sesame oil from Zheng Banqiao, was busy sending the sesame oil to the kitchen. Who knows, Shenxian Wang has tasted different tastes in the next meal. “How is the dish today so fragrant?” asked the cook to ask, it turned out to be sesame oil in the dish. Take the jar carefully and look at it. The ordinary folk rough porcelain jar, the sealed red oil paper is written in the middle of a "Cui". Open the jar, immediately a pure and rich fragrance scented, the oil is clear, the color is brownish red, can be described as "the fragrance of the beam, three days." "Cui's scented oil is really the best!"

So delicious, dare to enjoy! Wang Ye was busy making Fu Jin into the palace and offering an altar to the Queen Mother. A taste of the Queen Mother, like a brow, praised: "Sweet, it is incense!" When I heard that such a delicious sesame oil was actually made from a grain of sesame seeds, it was amazing! The Queen Mother immediately ordered that the person who sent the sesame oil to the Shenjun Wangfu, Zheng Banqiao’s housekeeper, inquired, the butler was flattered, and the history, craftsmanship, etc. of Cui’s scented oil were presented to the Queen Mother. Of course, the poems written by Zheng Banqiao for Cui Zixiang oil were also mentioned. . The Queen Mother rewarded him with great enthusiasm and confessed: Cui Zixiang sesame oil, the world is absolutely, listed as a tribute, tribute every year.

陈官俊与崔字号 的佳话

It is rumored that Cui Zixiang oil is truly famous in the court and in the capital, or in the Jiaqing and Daoguang years.

During this period, Chen Guanjun, who had served as an important post in the Shuxian County, and Chen Jieyu, who was later edited by the Hanlin Academy, played a key role in the promotion of Cui Zixiang.

During the Daoguang Period of the Qing Dynasty, Chen Guanjun, a native of Jixian County, went to Beijing to take the exam. Chen Fu deliberately bought a few jars of Cui's scented oil and gave it to Chen. Chen gave all the sesame oil to Dong Hanlin (Shouguang Rice Field Guihe Village). Dong Daren received the Cui Zixiang sesame oil donated by Chen. Even claimed to be good. He said: "I have eaten Cui Zixiang oil in my youth. Famous." Dong Daren transferred the sesame oil to the Imperial Palace for the Royal Emperor. The difference between Daoguang Emperor and the imperial meal is that the table is full of fragrance. Just ask: "How is the dish today so delicious?" The palace lady was busy looking for the royal chef. The chef said: "Long live the family. Dong’s Shandong fellow from the county, he gave him the Cui Zixiaoshi fragrant oil. He did not I will be sent to the imperial kitchen when I am willing to eat, and said that I will enjoy it for long live." Daoguang was very happy after listening to it, and ordered the imperial dining room to buy the citron oil of Shandong Cixi City. From then on, every August 15th, before the Spring Festival, Chen and his sons used the Cui Zixiang scent as a tribute and tribute to the palace. It is said that the Imperial Diet House also pays some silver. Later, Chen Guanjun’s son, Chen Jieyu, also tribute sesame oil every year.

It is said that during the tenure of Zhang Zhaodong (Jixian County), the governor of Fujian Province, he also ordered his family to buy Cui Zixiang oil to send Beijing tribute to Emperor Guangxu and Empress Dowager Cixi, and brought Cui Zixiang oil from Jixian to Fujian, through the fishing boats and merchant ships along the coast of Fujian. The sesame oil was transmitted to Southeast Asian countries such as Indonesia and New Zealand. Today, in large hotels and restaurants in Southeast Asian countries, Chinese cuisine uses a lot of sesame oil and is very expensive.

At that time, both inside and outside the palace and Kyoto Grand Hotel were rushing to introduce the cuisine of Jixian County. They were not called Luxian cuisine, and they all called Lu cuisine. In particular, the cold dish series in Jixian County is called in the palace, and it is called in the capital. The taste of the cold dish is mainly based on the pure sesame oil, so the citron oil is popular with the imperial dining room and the cuisine of the county. Promoted in the capital.

Later, when Chen Jiezhen was in the editorial of the Hanlin Academy, the editing of the National History Museum, and the branch of the National Museum, the Cui Zixiang oil was continuously transported to the capital, becoming a hot commodity in short supply.

During this period, the embassies and consulates in Beijing also tasted the Jixian cuisine, and ordered the Cuixiang sesame oil as a seasoning and gift to return to the country.

In this way, in the west of the county, the Cuizi scented sesame oil on the banks of the Dagu River is hot in Kyoto and is famous both at home and abroad.

十八代传人-崔升杨

During the Republic of China, the county was very active due to its advantage in the axis of commercial heavy business in Jinan and Qingdao. During this period and the war years, the authentic representative of Cui Zixiang oil was Cui Shengyang. Cui Shengyang is known as "Cui Nengren" and is the 18th generation descendant of Cui Zixiang. He not only has a savvy business mind, but also brave and witty, leading the sesame oil hawkers in Cuijiazhuang to the Shandong Peninsula. The Cui-flavored sesame oil in the “Ten-rural suburbs full of city fragrance” survived in the war. Japanese businessmen who came to Japan for economic activities naturally also smelled incense and came to Cuijiazhuang. They brought scarce supplies such as Japanese fertilizers and bean cakes and exchanged them with Cui Shengyang. Cui Shengyang sneaked in his heart: his mother's little Japan, sent to the door, so that you can also taste the taste of being exploited. As a result, he proposed harsh trade conditions through translation, and did not expect those Japanese businessmen to agree. In this way, the people of Cuijiazhuang exchanged sesame oil for the urgently needed fertilizers, bean cakes and other items, and Cui Zixiang oil was also brought to Qingdao and other places by Japanese merchants, and also crossed the ocean and arrived in Japan.

In the war years when there was no medical treatment, the people in Cuijiazhuang used sesame oil to treat wounds and wounds in the revolutionary ranks. Cui Shengyang often led the people of Cuijiazhuang to disguise themselves as hawkers selling mountain fruits, carrying baskets into the mountains. Above the basket are walnuts and chestnuts, but there are sesame oil jars inside. They secretly brought the sesame oil for the treatment of the Eighth Route Army's rear hospital and made great contributions to the War of Resistance Against Japan. At that time, the commander of the East China Field Army, Chen Yi, and the political commissar Su Yu knew that there was a Cuijiazhuang in Cang County, Cui Shengyang in Cuijiazhuang, and Cui Shengyang honed the Cui scented oil to treat gunshot wounds and stab wounds for the soldiers. The heads of the team made a very high evaluation of him.

In the spring of 1948, Lixian County was liberated, and the old white surname turned over. The days passed better every day. Cui Shengyang’s sesame oil business is getting better every day. Cui Zixiao sesame oil is sold to Changyi, Changle, Yidu, Gaomi, Jiaozhou and other places. He has his own ethics in doing business. He often teaches children with a strong heart and mind to do business, to be honest, to be honest, to be old and not to be deceived. Do sesame oil and make hemp juice to pay attention to quality.

He also developed the "four no" standard. One no: can not buy high quality sesame does not produce sesame oil, the quality of sesame oil quality is the key to the quality of sesame raw materials. Just like good wheat, good noodles, good white noodles steamed steamed buns. He said that pork is lean and delicious, but the lean meat on the fat pig is better. Second no: used to make sesame oil clear water quality does not meet health standards, never use. Three no: The equipment of the sesame oil is not clean and does not contain sesame oil. Four no: consumers don't give him sesame oil if the bottle of fragrant oil is not clean. Some consumers do not understand the question: "Cui Laotou I hit your sesame oil, dirty, it is exactly what I eat, not you eat, you old man is really strange." Cui Shengyang said: "What blame, not at all strange. Your The sesame oil bottle is not clean. I will give you the sesame oil. For a long time, the sesame oil in the bottle has become mellow, and the sesame oil has become odorous. In the end, my sesame oil is not good quality, or is your bottle dirty?"

承前启后的崔信山

With the establishment of the new China, Cui Zixiang oil has become a daily necessities for the general public. Therefore, every major traditional festival, according to the household registration, grain, 2 cities (60 grams) per person, supply to urban residents of Changyi area and Pingdu, Jiaoxian, Jiaonan and other places, and the majority of farmers still can not eat sesame oil. This situation continued until 1979.

With the advancement of the land contracting system, all walks of life have seized the opportunity of opening up to the outside world and expanded reproduction. At that time, Cuijiacun people still inherited the ancestral production techniques and methods. Only the equipment tools for grinding sesame oil have been improved. The small stone mill that was turned by hand has been changed to a larger stone mill with a diameter of 60~70cm and an upper and lower thickness of about 50cm. Use the animal power to pull the stone mill to rotate, and change the original pot with smaller caliber to a pot with larger caliber.

This production method must be changed because it is too backward! Cui Xinshan, the 19th-generation descendant of Cui Zixiang oil and the secretary of the village branch, firmly said to himself. He is determined to carry forward the sesame oil process that has been passed down from the ancestors for more than 500 years, and to create greater economic benefits. And social benefits. In 1984, Cui Xinshan and the party branch and the village committee decided to set up the Cuijiaxiang Oil Factory on the basis of the original production team's sesame oil workshop, and took the whole village to revitalize the sesame oil business of Cuijia Village. So, they In the southeast of the village, there are 8 mu of land on the north side of National Highway 309 of Wangshao Road, 24 houses are built, 60 people are transferred, and they are built in the Cuijiaxiang oil processing plant in Hexiang. At that time, there were not many villages that knew industrial production management. Cui Xinshan had only He is also the director of the factory. Combined with traditional technology and modern scientific production, the output of sesame oil has increased greatly, with an annual production capacity of 360 tons.

"In order to create high-quality products of sesame oil, I have been fighting for 12 years," Cui Xinshan said with deep feelings. When he was not the main leader of the village, he was busy with this matter. He went to the district, went to the city, went to Jinan, and went to Beijing. For more than 10 years, the belief that sesame oil has created high quality and reputation has never been shaken. Over. The Cui brand sesame oil is exquisite, and most of the sesame seeds are purchased from Anhui, Henan, Hubei and other places. In order to ensure the quality of sesame oil, Cui Xinshan contacted the relevant units of the city and the province several times, invested 10,000 yuan, purchased evolutionary testing equipment, built a complete production and operation quality assurance system, and solved the problem of testing the quality of sesame oil in the past. practice. In order to sell products to the outside world, Cui Xinshan listened to the suggestions of the leaders of the city and district townships, personally reorganized the packaging of sesame oil, registered the trademark of “Cuizi Brand”, and the quality of sesame oil was also significantly improved. On May 23, 1985, Shandong Province's provincial evaluation was held in Laiyang. Cuizi brand Xiaomo sesame oil was rated as the first in the same industry in Shandong; on September 18, 1985, the national food industry evaluation was held in Guilin, Guangxi. Cuizi brand small grinding sesame oil was awarded the first place in the country and won the title of quality product of the Ministry of Agriculture, Animal Husbandry and Fishery of the People's Republic of China; in August 1986, Cuizi brand small grinding sesame oil was exported in Beijing Agricultural Exhibition Center and the People's Republic of China. The product exhibition was highly praised by the national leaders; in June 1987, Shandong Province's high-quality food evaluation was held in Weifang, and Cuizi brand small grinding sesame oil was awarded the title of Shandong Province Quality Food; in June 1990, it was awarded in Beijing by the Chinese people. The Ministry of Agriculture of the Republic has been excellent in sales and has been selling overseas.

Hard work pays off, in 1987, one day in the spring, the warm southeast wind sent an exciting news: at the first China Weifang property fair held in Japan to the city, Cuijiacun exhibited more than 300 bottles of "Cui plate" The sesame oil was so popular that it was sold out in less than two days. It was the fastest commodity at the trade fair and vie for the people of Weifang.

掌门旗手崔瑞福

Since the Ming Dynasty, Cui's three brothers have migrated from Shanxi to Pixian County. It has a history of more than 600 years and has experienced the hard work of a whole 20 generations. The current chairman of Ruifu Grease Seasoning Co., Ltd. Cui Ruifu is the Cuizi brand small grinding sesame oil. The 20th generation is a descendant. Cui Ruifu inherits the traditional crafts of small mill production of ancestors, and carries out comprehensive technological innovation and management innovation for the enterprise. He has established a small factory as a modern brand-name sesame oil enterprise, which has made outstanding achievements in the development of China's sesame oil industry and sesame oil culture. contribution.

On the curriculum vitae of the food industry judges of Shandong Province, there is such a statement:

Cui Ruifu, male, Han nationality, member of the Communist Party of China, born on October 1, 1963, graduated with a master's degree. He is currently the chairman of Weifang Ruifu Oil & Sauce Co., Ltd. and the outstanding leader of the national food industry.

It is this modern "Cui Xiangyou" that makes the "Cui Bing" sesame oil really "flame".

In 1988, the sesame oil processing plant gradually went to formality. Cui Xinshan invited the village party branch and the village committee to decide; the sesame oil processing plant was engaged in tendering and contracting in the whole township. Cui Xinshan’s second son, Cui Ruifu, worked at an office in Xiangcheng District. After hearing the news, I rushed home late in the night and asked for contracting. Cui Ruifu said with confidence to his father: "I want to take over the sesame oil processing factory, I don't want to be a small seller. We're 'Cuizi' sesame oil' Xiang's more than 600 years, to my generation, I have the obligation to inherit her, carry forward the vast majority of her, I want to let 'Cuizi brand' small grinding sesame oil in the country, the world is full of fragrance!" Zhizi Morufu, Cui Xinshan knows My son, my son’s words also expressed my own voice. Cui Shuji said: "Contracting the sesame oil processing plant is risky. If you must contract, I will not object, you should plan it carefully. When you go to the township to participate in the public defense, you can win the bid. I can't do it!"

At the bidding meeting, Cui Ruifu, based on the advantages of age and education, advanced management concepts and accurate grasp of the future of Cuizi brand sesame oil, finally defeated the group and won the management rights of Weifang Xiangyou Factory. In the era when most people's minds were still imprisoned in the planned economy, Cui Ruifu's insights and explanations were undoubtedly advanced and progressive.

How many days and nights, Cui Ruifu turned around the stone mill, the drawings were changed one by one, and the experiment was done again and again. He was contested by the unsuccessful strength and equipment transformation. Thousands of days and nights have passed, and an innovative technology has finally been ripened in his mind. In 1991, Cui Ruifu boldly changed the iron pan fried sesame into a mobile spiral roast, while changing the manual oil to the mechanism oil and improving the transmission mode of the stone grinding.

In the first half of 1994, Weifang Xiangyou Plant (changed name changed) invested 480,000 yuan in two new advanced purification filters and three electrostatic ion precipitation oil storage devices, and invested 1.8 million yuan to renovate the old factory building. A new international standardization workshop was built, and a new imported automatic canning machine was added. At this point, Weifang Xiangyou Factory has achieved a great leap in the modern industrial revolution. Cui Ruifu once again made outstanding contributions to the development of Cuizi brand sesame oil.

The equipment is perfect, Cui Ruifu has found a breakthrough in the product. In addition to the production of "Cuizi" small sesame oil and sesame sauce, he led researchers to develop a series of products such as spiced sesame powder, three-flavored sauce and seasonings, and established sales networks throughout the country.

In 1998, the company was restructured and established “Weifang Ruifu Grease Seasoning Co., Ltd.” and Cui Ruifu served as the chairman.

Nowadays, when you step into the door of “Ruifu Oil Co., Ltd.”, the fragrance of “Cui Bing” Xiaomoxiang Oil is refreshing. Green trees and safflower, clear water and blue sky, spacious and bright workshop, step by step, it is pleasing to the eye. The nuances show that the family is unique in the transformation of the environment!

It can be said that without Cui Ruifu, there is no "Cui brand" sesame oil today!

For more than ten years, "Cuizi" Xiaomo sesame oil has been rated as provincial superiority and ministerial superiority. The products are sold to more than 20 provinces and cities such as Beijing, Shanghai, Guangzhou and Shenzhen, and are also exported to Japan, the United States, Germany and South Korea. Waiting for more than a dozen countries and Hong Kong, Macao and Taiwan regions. Mu Chunfeng bath autumn rain, Cui Ruifu finally realized the promise of letting "Cui Biao" sesame oil scented the country and the fragrance world.

"Cui Bing" sesame oil can stand out among many manufacturers' products. What is it based on reputation at home and abroad?

Cui Ruifu’s answer is loud:

I only eat a bowl of rice for a lifetime, only one thing in a hundred years!

It is the consensus of employees of Ruifu Oil to study sesame oil and sesame products. In order to ensure product quality, Ruifu Oil is the first in the same industry in the country to introduce ISO9001 international quality management system. From raw materials into the company to production, it has established complete operation procedures, inspection and laboratory records, and realized raw materials to finished products. There are evidence to follow and traceability.

In 2003, Ruifu Oil and Fat established its own green food raw material base and passed the “green food” certification, which further ensured the quality, hygiene, safety, nutrition, health, green and pollution-free characteristics of the products.

In recent years, Cui Ruifu led the company's scientific research personnel to develop a variety of high-end products. There are industrial sesame oils, medicinal sesame oils, foreign customers with light-colored sesame oil, black sesame sesame oil, health sesame oil and other market-adapted products. It has established long-term partnerships with large international retailers such as Wal-Mart, Auchan, and Medellon, and implemented strong alliances. Through the nationwide joint supply and implementation of OEM OEM processing, the “Cuizi” sesame oil has been rushed out of the country and headed for the world. .

Enterprises need to re-brand, the boss needs to re-enter the business - this is a sentence in Cui Ruifu's quotation.

Corporate culture is an important indicator to measure the modern management of an enterprise. Since 2003, Ruifu Oil has introduced the advanced CCS corporate culture system, integrating from the aspects of spirit, behavior, vision and brand to enhance the company's image in an all-round way. "Classic enterprise, a hundred years of Ruifu."

The management of the enterprise is ultimately the administrator. In management, Cui Ruifu deeply understands the importance of talent. The company has developed a complete evaluation mechanism to attract talents and encourage talents. At present, the company's college graduates account for more than 74% of the company's total number of people, working in various important positions of the company, playing an active role. The company organizes at least 6 large-scale trainings each year to improve the overall quality of its employees.

Cui Ruifu is a graduate student. He is employed as a visiting professor at several colleges and universities in Shandong. He often goes to the school to give lectures to college and secondary school students. The company's advanced management methods have also become classic cases of management courses.

In Cui Ruifu's heart, there is always a research plot.

When he was the leader of the times in the economic field, he also made breakthroughs in scientific research and made significant contributions.

The industrial sesame oil, medicinal sesame oil, foreign customers with light-colored sesame oil, black sesame sesame oil, health sesame oil and other market-adapted products have filled the domestic gap. Treating with sesame oil is no longer a magical thing.

Now, after years of painstaking research, and with the help of a food research institute in Beijing, Cui Ruifu has used the new technology of temperature-controlled roasting sesame to develop and produce the "Cuizi" sesame salt containing a kind of hangover and liver protection. The special ingredient, Sesame, overcomes a major problem that sesame is difficult to decompose and easily destroys, and fills the gap between domestic and international decomposition of Sesame. People drink alcohol before and after drinking, which can reduce the harm of alcohol.

Cui Ruifu is full of ambitions.

Cui Ruifu is full of confidence.

Cui Ruifu is in peace...

When Weifang has become a world-famous kite capital, on the banks of the Weihe River in the west, a legend that has been staged for more than 600 years is continuing to be interpreted in a modern mode. This is Cui Ruifu and his carefully operated "Ruifu Oil Co., Ltd....