2024 New Year Message


Shouzheng Innovation, Wisdom into the Future

The sun and the moon are moving, and the time is full of new years. In the sonorous footsteps, 2024 will come with joy. At this beautiful moment of bidding farewell to the old and welcoming the new,

Cui Ruifu, the 20th generation descendant of Cui Zi Xiaomo Sesm Oil, congratulates all employees and family members of Ruifu Oil on the New Year! I would like to extend my holiday greetings and New Year's greetings to all partners and friends who care about and support Cui Zi Xiaomo sesame oil!

2023 is an extraordinary year for all Ruifu people.

In today's ever-changing consumer market, how to stand up to the tide and hold the red flag?

At a time when import and export trade is becoming more and more frequent, how can we expand our territory and embrace the world?

The answer is all in the journey of the Ruifu people.

Innovation, Deep Roots

To carry forward the past and forge ahead into the future, to cast the soul with sincerity

The taste of a hundred years of heritage is a classic, is also the soul of the enterprise

Pay tribute to the classic taste, inherit the ancient craft

Pieces of stone grinding, drops of true feelings

The glory of the past is the affirmation of yesterday's pay

The future journey needs the confidence of tomorrow

2023, the Ruifu people handed in a satisfactory answer.

2024, we continue to forge ahead hand in hand.

Only eat one bowl of rice in one's life and only do one thing in one hundred years.

Do the big things.

is a great thing

2023 achievements

Chairman Cui Ruifu Won the Tenth Weifang Mayor Quality Award

Chairman Cui Ruifu on Weifang's "40 Years. 40 People" Outstanding People List

National assured grain and oil demonstration processing enterprises

Cui plate small mill sesame oil "China time-honored brand" review passed

National high-tech enterprise review passed

Weifang Top 50 Social Responsibility Enterprises

Annual municipal civilized unit

Shandong grain and oil industry leading enterprises

"Specialized and New" Small and Medium-sized Enterprises in Shandong Province

Shandong Province Seasoning Food Industry High Quality Development Excellent Enterprise

Weifang Private Entrepreneurs "in Command" Top 100 List

Walking without rest, with a big heart

2024, Cui Zi enters

Food Show in Cologne, Germany (ANUGA)

Japan Foreign Food Industry Exhibition (FABEX)

The 134th China Import and Export Commodities Fair

COEX Food Week, Seoul Food Exhibition, South Korea

Six hundred years of youth, "wings" to the future. In 2023, all Ruifu people cut through the waves all the way, bravely opened a new game, and handed over a satisfactory answer for the high-quality development of the enterprise. 2023 is a milestone in the history of the development of Cui Zi, and it is also a new starting point for all Ruifu people to accumulate and forge ahead. Looking forward to the 2024, we are full of hope and confident. The journey is full of strength, and the heavy responsibility is extremely important! All Ruifu people will gather energy, work together and develop by leaps and bounds! The strategy has opened a new bureau, a blueprint is unfolding! 2024 is a more brilliant year for Ruifu people!

The bell of 2024 is about to ring. I would like to pay tribute to my dear Ruifu people: to the grass-roots employees who have made silent dedication, worked hard and adhered to quality in the front line, to the management cadres who dare to fight hard, dare to take responsibility, forge ahead and strive for the first place, to the Cui Zi family who took their youth and life to defend the honor and values of Cui Zi, and to the progress and achievements made by Cui Zi in the past, all from all the Ruifu people unwilling to ordinary life attitude, self-improvement tenacity and unknown sacrifice dedication!

Paying tribute to your beloved customers and partners: over the years, you have been walking hand in hand and will never forget the company, care and support you have given along the way. Ruifu people will always firmly believe in "eating only one bowl of rice for a lifetime and doing only one thing for a hundred years" and "providing you with fragrance, nutrition and health wholeheartedly" only to live up to your health support! Keep in mind your first heart, make great efforts to achieve good results, write Cui for a hundred years, keep upright and innovate, and advance into the future! Let us participate in the grand event, strive to become the pioneers and leaders of the era of wisdom and health, and continue to polish the golden signs of time-honored brands!

2024, I wish you all a happy New Year! Happy Ankang! Everything went well! Everything you want!

Related News


A bottle of year-old wine is removed from the court, and the young son leads the clothes to comfort the screen.

New Year's Day is the first day of January in the Gregorian calendar, and it is also the New Year in most countries in the world. In China, the "yuan" of "New Year's Day" refers to the beginning, which means the first. The beginning of the number is called "yuan". Jiang Ziya's master's name "Yuan Shi Tianzun" means this, indicating that he is the earliest god in Taoism. The word "Dan" is a pictographic character, the "day" above represents the sun, and the "one" below represents the horizon. "Dan" is the sun rising from the horizon, symbolizing the beginning of the day. Combining the two words "Yuan" and "Dan" is extended to the first day of the new year, which is the meaning of our new year's day.


2024 New Year Message

Shouzheng Innovation, Wisdom into the Future The sun and the moon are moving, and the time is full of new years. In the sonorous footsteps, 2024 will come with pleasure. At this beautiful moment of farewell to the old and welcome to the new, Cui Ruifu, the 20th generation descendant of Cui Zi Xiaomo Sesm Oil, congratulates all employees and family members of Ruifu Oil on the New Year! I would like to extend my holiday greetings and New Year's greetings to all partners and friends who care about and support Cui Zi Xiaomo sesame oil!


Cui plate small mill sesame oil stunning appearance in Seoul food exhibition COEX Food Week

On November 22, 2023, COEX Food Week, one of the largest food industry exhibitions in South Korea, aims to provide food manufacturers, suppliers, industry professionals and related organizations around the world with a platform to enable exhibitors and visitors to share best practices, discuss the latest trends and establish business contacts to promote exchanges and cooperation. The exhibition is usually held once a year and is organized by the Korea Food Safety Management Institute.


Cui Brand Sesame Oil has participated in six consecutive China International Import Expos, receiving widespread acclaim and praise from merchants.

From November 5 to 10, 2023, the sixth China International Import Expo was held in Shanghai under the theme "New Era, Shared Future", as the backdrop of economic globalization. As one of China's most influential international trade events, this expo attracted numerous renowned domestic and international companies to showcase high-quality goods and services worldwide.


Great news! Adding another honor! Mr. Cui Ruifu, Chairman of Ruifu Sesame Oil Co., Ltd., has been awarded the 10th Weifang Mayor's Quality Award.

According to the "Weifang Mayor's Quality Award Management Measures", after the pulic declaration, qualification review, acceptance publicity, material review, on-site evaluation, statement defense, and public announcement procedures, the list of winners for the 10th Weifang Mayor's Quality Award has been announced. Mr. Cui Ruifu, Chairman of Ruifu Sesame Oil Co., Ltd., received the prestigious award.


Standing the test of time: Ruifu Sesame Oil (Cui Brand Sesame Oil), recognized as a "Chinese Time-Honored Brand" through reevaluation.

Recently, the Ministry of Commerce, the Ministry of Culture and Tourism, the State Administration for Market Regulation, the National Intellectual Property Administration, and the National Cultural Heritage Administration jointly announced the reevaluation results of Chinese time-honored brands. Ruifu Sesame Oil (Cui Brand Sesame Oil) has once again been affirmed as a "Chinese Time-Honored Brand," adding another luster to its renowned reputation.

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