People's Daily highlights Cui Zipi small-grinder sesame oil's industry position! Five consecutive years of leading national sales!
Release time:
2025-03-18 15:22
Source:
People's Daily published an article: Cui Zi brand small-grinder sesame oil has been the national sales leader for five consecutive years (2020-2024)! This achievement is not only a recognition of Cui Zi brand's strength, but also a tribute to its six-hundred-year heritage of craftsmanship.
Six hundred years of craftsmanship heritage, the delicious taste comes from classics
Cui Zi brand has a pioneering position in the industry, Cui Zi brand "started in 1408, the pioneer of small-grinder sesame oil". The classic techniques of Cui Zi brand small-grinder sesame oil originated in the Yongle period of the Ming Dynasty, when Cui Ze, the ancestor of the Cui family, invented the small stone mill process, creating the legend of Cui Zi brand small-grinder sesame oil. For over six hundredyears of uninterrupted inheritance and development, the traditional techniques of Cui Zi small-grinder sesame oil have been included inShandong Provincial Intangible Cultural Heritage List. Every drop of Cui Zi brand small-grinder sesame oil embodies the wisdom and dedication of the inheritors of Cui Zi's skills; every classic dish passed down from Cui Zi products carries the profound cultural heritage of Chinese cuisine.
More authoritative official reports, solid skills come from strength
People's Daily's special report on Cui Zi brand small-grinder sesame oil not only detailed the brand's historical heritage, but also specifically mentioned Cui Zi brand's technological innovation and market performance. The report mentions that Cui Zi brand small-grinder sesame oil is not only one of the first batch of "Time-honored Chinese Brands" recognized by the Ministry of Commerce, but also participated in the formulation of national standards for "Sesame Oil GB/T 8233-2018" and "Sesame GB/T 11761-2021". This content demonstrates Cui Zi brand's leading position in the industry.
People's Daily's report also highlights the brand's market influence. With its excellent quality and profound cultural heritage, Cui Zi brand small-grinder sesame oil is exported to more than 30 countries and regions around the world, including Japan, South Korea, the United States, Australia, and Russia, becoming a striking business card for Chinese food culture to the world. Currently, Cui Zi brand is synonymous with this ancient oriental flavor. Through its strong brand strength and product quality, Cui Zi brand small-grinder sesame oil has not only eliminated the export difficulties caused by differences in food culture due to different ethnic groups and regions, but also broken down barriers, becoming a product loved by people of different skin colors, cultures, and beliefs worldwide.
Sold globally and widely trusted, good reputation comes from quality
As an industry leader, Cui Zi brand has always adhered to the Business Philosophy of "materials must be excellent, water must be good, equipment must be clean, and weights must be sufficient". In production, high-quality live sesame is selected, using traditional small stone mill technology and low-temperature grinding technology, and extraction continues to use the physical water replacement method. The entire process is free of any chemical additives, with only pure sesame in the ingredient list, thus maximizing the preservation of sesame's natural nutrition and aroma. It is this pursuit of quality that has made Cui Zi brand small-grinder sesame oil an important partner of high-quality supermarkets in China and won the trust of global consumers, becoming a world brand that has gone global.
Achieving success without forgetting the original intention, strict self-discipline comes from belief
In February 2025, Shangpu Consulting Group Co., Ltd., through in-depth research of the small-grinder sesame oil market, based on multi-dimensional data analysis and expert evaluation, confirmed that Cui Zi brand small-grinder sesame oil has been the national sales leader for five consecutive years from 2020 to 2024.Shangpu ConsultingAs an independently operated third-party industry research institution, it holds the "People's Republic of China Foreign-related Investigation License" issued by the National Bureau of Statistics, and its authority and professionalism provide strong support for this achievement.
The success of Cui Zi brand is inseparable from the trust and support of every consumer. Cui Zi brand small-grinder sesame oil always adheres to a consumer-centric approach, constantly innovating products and improving services, and is committed to continuously creating nutrition, deliciousness, and health for every consumer.
Standing at a new starting point, looking forward to a century, the road lies beneath our feet. Cui Zi brand small-grinder sesame oil will continue to uphold the focused craftsman concept of "eating only one bowl of rice in a lifetime, doing only one thing for a hundred years", adhering to ancient methods, promoting innovative product research and development, contributing to the healthy development of the industry, and living up to the love and support of every consumer.
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People's Daily highlights Cui Zipai small-grinding sesame oil's industry status! Five consecutive years of leading national sales!
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