Cui Zi Brand small grinding sesame oil shines at the 2025 Shanghai Huashi Exhibition, joining together in the grand banquet of the catering ingredients industry!

Release time:

2025-03-19 10:03

Source:

In March 2025, the 2025 Shanghai Huashi Exhibition grandly opened at the Shanghai National Convention and Exhibition Center. This three-day exhibition, the first of the year, was jointly hosted by the Department of Foreign Trade Development of the Ministry of Commerce and Huamo Group. It adopted a new model to create a professional B2B catering ingredient exhibition. It is understood that this exhibition, relying on a digital chain exhibition model, built a digital new exhibition that efficiently empowers industries such as chain catering groups, food circulation and wholesale, and new retail platforms. It showcased China's catering ingredient supply chain development level and cutting-edge information, becoming a highly-watched international window for the industry. Cui Zi brand was invited to participate in this exhibition.

A Benchmark of Tradition and Innovation

Cui Zi Brand is a time-honored Chinese Brand with over 600 years of history, and its participation in this Shanghai Huashi Exhibition is one of the highlights. As a leading Brand in China's small-mill sesame oil industry, Cui Zi Brand has always adhered to the Business Philosophy of "eating only one bowl of rice in a lifetime, and doing only one thing for a hundred years." In production, it adheres to the combination of traditional stone-grinding technology and modern production technology, committed to providing high-quality classic products to consumers. For many years, Cui Zi Brand has not only occupied an important position in the domestic market, but has also brought the unique charm of Chinese small-mill sesame oil to the world, becoming an important representative of Chinese culinary culture.

Exploring the Digital Transformation and Upgrading of the Industry Together

Cui Zi Brand small-mill sesame oil's invitation to participate in this exhibition is not only a demonstration of Brand strength but also an opportunity to explore the path of digital transformation and upgrading of the catering ingredients industry with colleagues in the industry. With the acceleration of consumption upgrades and digital transformation, the catering ingredients industry is facing multiple challenges such as improving supply chain efficiency, accelerating product innovation, and upgrading Brand marketing. Cui Zi Brand hopes to use this exhibition to gain a deeper understanding of industry trends and explore the application of digital technology in supply chain management, product research and development, and Brand promotion to contribute Cui Zi's strength to the high-quality development of the industry.

Product Innovation Enlivens the Exhibition Atmosphere

At the exhibition site, Cui Zi Brand not only presented classic product series represented by Cui Zi Brand small-mill sesame oil to visitors but also launched a younger version of the traditional product—Cui Zi Brand black sesame paste ice cream. Visitors flocked to the Cui Zi Brand booth, stopping to sample the products, and giving high praise to the innovative products. This product innovation was a bold breakthrough in form, breaking the ideological shackles of traditional manufacturing enterprises and laying the groundwork for product preparation in digital transformation.

Working Together to Create a New Future for the Industry

Cui Zi Brand small-mill sesame oil will use this exhibition as an opportunity to work together with colleagues in the industry to jointly promote the digital transformation and upgrading of China's catering ingredients industry and continuously bring nutrition, deliciousness, and health to consumers. In the future, Cui Zi Brand will continue to adhere to innovation-driven development, cultivate the industry, carry forward the traditional spirit of time-honored Brands and the innovative spirit of modern enterprises, and continuously contribute Cui Zi's strength to the internationalization and digital development of Chinese food culture.

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