Standing the test of time: Ruifu Sesame Oil (Cui Brand Sesame Oil), recognized as a "Chinese Time-Honored Brand" through reevaluation.
Release time:
2023-11-24 10:41
Source:
Recently, the Ministry of Commerce, the Ministry of Culture and Tourism, the State Administration for Market Regulation, the National Intellectual Property Administration, and the National Cultural Heritage Administration jointly announced the reevaluation results of Chinese time-honored brands. Ruifu Sesame Oil (Cui Brand Sesame Oil) has been affirmed as a "Chinese Time-Honored Brand," adding another luster to its renowned reputation.
"Chinese Time-Honored Brands" refer to products, techniques, or services with a long history, generational inheritance, distinct traditional Chinese cultural background, profound cultural heritage, widespread social recognition, and a good reputation. The five departments, including the Ministry of Commerce, call for local authorities to prioritize the promotion of the development of time-honored brands with a focus on maintaining authenticity, promoting innovation, and establishing a long-term mechanism for protection, inheritance, and innovative development. They emphasize the optimization of policy environments, the creation of promotional platforms, and the stimulation of enterprise vitality. Through various measures, they aim to align time-honored brands with advanced concepts, adapt to market mechanisms, and accelerate their development while maintaining authenticity and innovating.
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